Ask for the best converting offers from your Advidi AM. Dating is stronger than ever with Advidi. They also refresh their offers with new databases frequently, which helps you to bring the users that you had already brought before. The average bid was 0. We had to bid higher in premium GEOs i. Scandinavia, Switzerland, etc. To get the best results possible, we translated all headlines, brand names, and banners to the language of the LP. Hence, we always use all creatives in German.
Case study – dating a patient
But I had an idea of how to increase these funds. I decided to choose a dating offer on Tier 3 countries. I assumed that dating is a vertical that will always be popular and traffic in Tier 3 countries should be minimal. I opted for the Hypercentage network because there are a lot of GEOs and suitable dating offers. The manager provided me with the following countries and carriers:.
This time we want to highlight a successful case that was achieved by an affiliate marketer out there on the internet. The offer was picked from CrakRevenue affiliate network. CPA payment model was well known to me, I had to bring a relevant target audience and make them register, thus leaving their personal data. Nothing out of the ordinary here. A user has to enter his personal details on the main page.
After that, they are asked to enter the verification code that had been sent to the provided email address.
Often times, this can be a problem which results in finding it hard to date socially. But in the world of technology, people are finding ways to connect online especially through social media. So I set off on a design challenge to try and design a dating app specifically for Ghana. The first thing I needed was a bit of data about what dating in Ghana in was like.
Quick View. Despite having successfully used TV advertising for years, one of the worlds largest online dating sites wanted to learn more about how it was.
Disclaimer: Please note that this case was provided by one of our clients, and the views and opinions expressed in this article are those of the authors and do not necessarily reflect the official policy or position of PropellerAds. I talked about the case studies that targeted exotic countries previously. And today I will go on with my review of the Latin American market.
So off we go. First one. Such ads have low CTR, but higher conversion rate, because users already know what they are looking for. Read more: Choosing a Perfect Dating Offer. These offers convert well with CPC bidding. The second option — disguised as real user messages that look like as if they were coming from messengers. This kind of push notifications has high CR and converts well.
Online Dating: Usability Study Report
This study evaluated two top online dating sites for usability – eHarmony and Match. Users shared their experiences and perceptions of the two sites in interviews and eye-tracking research was conducted. The results were interesting and pointed out issues with technology facilitating emotional connection and chemistry between users. Statement of Limitations This report summarizes conversations held with a total of 16 people 8 eHarmony and 8 Match.
The comments, quotes, and opinions in this document reflect only the views of these users and not those of eHarmony or Match. The intention of this report is to highlight broad themes and provide insights as to how these sites are used by the users we spoke to.
A collective case study of relationships made on Tinder: A sociocultural approach towards online dating in India Lukshya Madan Ashish Jain Lukshya.
Designing a concept app for dating in Ghana where users can find prospective dates online. Often times, this can be a problem which results in finding it hard to date socially. But in the world of technology, people are finding ways to connect online especially through social media. So I set off on a design challenge to try and design a dating app specifically for Ghana. From the data gathering from the survey, it looked like the design of the onboarding process would be crucial.
With that in mind, I took into consideration that users would want options as who they would want to be matched up with on the app.
White Label Dating Case Study
Online dating has become quite common these days. For single millennials, swiping left and right has become a norm — as there are many apps that get straight to the point. Dating apps appear to be doubling down as a destination for finding lasting connections.
Uniform Dating – Media Campaign – Quick Growth Case Study % growth in monthly spend via better TV spots, Detailed analysis and the Best TV Buying.
There are no shortcuts. Harsh truth, but I realized it soon enough. Then I stumbled upon Affiliatefix Forum, started reading all the journals and case-studies and got really pumped up with full of motivation and inspiration. It was quite encouraging and I moved on and created my second journal here , but this time on dating niche as I had some experience with my white label niche dating sites. While I was doing small dating campaigns with peerfly and maxbounty offers, I got an email from Mike Alvis from Mundomedia asking me to join and try out some dating offers which were running hot that time.
Mike became my AM and soon he hooked me up with some high converting offers. My AM from Mundomedia asked me to run an offer Flirchi and said it was doing well. I checked the offer page and decided to go with the Indian offer as the traffic volume should be huge and cheap at the same time. I did some manual spying to check out what others were promoting and how many advertisers were actually promoting Flirchi offers in India.
Like pineapple and pizza
Push notification traffic is one of the best up rising ad formats today. Many people have heard of it but have not yet seen it in action. Here is a real-life case study.
AIVA set out to revolutionize the way people meet by leveraging artificial intelligence to match users with similar preferences. We also developed a go-to-market launch strategy. Skip to primary navigation Skip to content Reimagining social networking with an intelligent app Social Networking. Emerging Technologies. Discovery DAP analyzed the current social networking market and defined product-market fit. We suggested features that would give AIVA a competitive edge in a crowded marketplace, and identified the machine learning algorithms needed to deliver highly accurate recommendations.
Additionally, we defined UX requirements for the new app experience. Solution DAP delivered an exhaustive product strategy. We provided product recommendations and suggested app improvements to increase user adoption, and designed the new user experience. Finally, we built machine learning algorithms that could analyze millions of data points to deliver highly personalized matches. Results Built an innovative AI-driven app.
Overhauled the AIVA user experience.
Creating a conceptual dating app for Ghana — a UX case study
When Bumble entered the dating app scene in , the mobile application immediately gained attention as one of the first online dating services that specifically cater to women. The app creator, Whitney Wolfe Herd, co-founded Tinder and decided she wanted to offer something different for women. Wolfe Herd saw the common problems women face when dating online and developed a solution to improve the experience.
On Bumble, only female users can send the first message when a match occurs with a male — for same-sex matches, either person can make the first contact. By ensuring women get the first word, Bumble enables users to set the tone rather than having to sort through off-putting and sometimes downright offensive messages. Anyone who has dipped their toes in the online dating pool knows it can be an ugly place, sometimes having to deal with sexual harassment and rude comments or hate speech.
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Online dating company optimizes TV — the largest part of its marketing spend. Thanks to one of the worlds largest online dating sites, thousands of relationships have started. In fact, the company has one simple mission: to help people find love. For years, the site has successfully used TV advertising to build its brand and attract new customers. Yet, despite its success, it wanted to know more about the impact TV advertising had on responses and registrations.
According to Jeremy C. That is when it turned to TVSquared. Using ADvantage, the team started with a long-tail approach, selecting the smaller digital channels first where the risk was minimal and the knowledge curve was high. The TV ad buying approach was based on reaching an audience, and the team began analyzing channels one by one. The smaller the volume of spots on a channel, the easier the process was to quickly identify under-performing spots and reallocate them to another channel.
As the volume on each channel increased, so did the complexity and the options in terms of weighting of the channel and buying decisions. Following the success of this approach, the site is now also using TVSquared to measure the effectiveness of second spots vs. As the leader in online dating with a significant TV advertising budget, the site is using TVSquared as it was intended: enabling quick analysis and decision-making.
TVSquared works brilliantly, allowing us to dig deeper into what is our largest area of marketing spend and optimize our TV activity.
After searching for love, two strangers can fall in love with each other. To me, love is a very mysterious thing and anyone can fall into it at any time. When I was studying in primary school, I heard many rumours from my female and male friends that they liked each other. Anyhow, many of them were just puppy love where. Another problem with online dating is the possibility of lying and deception due to the freedom given by the internet.
In the survey, twenty-two 22 people said that the possibility of lying and deception is indeed, one of the biggest problems of online dating.
Case Study: An Office Romance Gone Wrong Case Study Teaching Notes an invitation to drinks with a colleague, or even for dating someone at the office.
This case study has been written exclusively for ZorbasMedia. I had ample opportunity to start running push traffic when it was trending. Back then, however, I was more interested in crypto trading, much to my own detriment. So, I first started running push traffic in late when the push notification trend was on the decline. However, it turned out that push traffic campaigns could be lucrative even then.
Believe it or not, it is possible to climb into the green with push traffic even today. When it comes to any traffic source or offer vertical, I always start advertising products either in my favorite GEOs or in the regions recommended by my affiliate manager. If the first results are positive, I immediately launch a few other campaigns. Today, I would like to break down my campaigns on the example of one GEO. Other regions perform similarly. I always use similar creatives that show different results, and our goal is to find the one that will help us score a winning campaign and generate huge traffic volumes, as well as a lot of profit.
When launching your first campaign, choose push notifications and the CPC pricing model. Why not CPM?
Case Study | Leading International Dating Website
As soon as I heard about Tinder, I knew it was going to succeed. How did I know that? They found the Holy Grail of any product especially an online dating site which is growth through massive word-of-mouth. What a gaffe that would be! The undeniable genius of Tinder first dawned on me when I was sitting at a bar in Manhattan one night. I noticed five or six women in their mid-twenties on their phones, looking like they were having a lot of fun.
Best-seller Explosive Growth provides an in-depth case-study revealing the GENIUS TACTICS tinder used to grow its online dating app to millions of users.
But our ideas about attraction and love are actually being shaped there. Not too long ago, relationships and dates would largely be limited to the people you encountered in real-life, but with the advent of online dating, all of that has changed. With an elegant experimental setup that was configured in iMotions, Tom and colleagues were able to present 27 participants with a Tinder replica, asking them to accept or reject swiping right or left, respectively the photos of 30 potential matches.
As the stimuli are essentially so simple, it is relatively straightforward to manipulate each image, to see how the changing of each parameter affects the outcome — if the participant desires the person in the image, or not. As Tom stated:. With this approach they were able to extract information about brain activity while the participants looked, and reacted to the images. One of the crucial pieces of information that they used was a measure of prefrontal asymmetry — a recording of brain activity that relates to the difference in activity between the two frontal lobes.
By combining these measures, the researchers were able to determine the brain activity of participants in a moment-to-moment basis, and thus tie this to the images that the participants saw. One of the first findings that Tom and colleagues discovered was that increased prefrontal asymmetry in the theta band was positively correlated with the success of each image.
This showed that increased brain engagement is linked to the attractiveness of the image.